Sunday Market by Sats Co. first began its journey in 2012 with a concept of attracting Surabaya’s young generation to come to a creative bazaar filled with fashion, music, art, and culinary. In 2017, the event held its 12th edition last Saturday and Sunday, 21- 22 October 2017 at Parking Lot WTC E-Mall Surabaya. From 12 PM to 10 PM, the visitors were entertained with a series of workshops, culinary booths and food trucks, indie clothing brands, flea market, film screening and music performances.
From what we witnessed, Sunday Market on its latest edition has progressed from its initial value. Now, the event attracts a family oriented segment by providing workshops for children, mom, and a playground area for the children while the parents can shop or enjoy the various activities there. The theme for this edition as elaborated on Sunday Paper (Sunday Market’s official newsletter) explore Surabaya’s legendary landmarks with the tagline “Bringing All Together”.
The event was on its transition phase from its youth market to the young family market. The programs, like workshop, film screening, meet and greet or music performance were great on their own, but when all of these elements were fused, we saw a mismatching agenda. “This is my second time to Sunday Market, the first time was when it was still held at Townsquare Surabaya (Sutos).
I think the tenants are more or less the same with the previous ones, but I see more families today. I read the Sunday Paper and was excited about Embong Malang’s vintage placards and it must be more interesting if the workshop is about that” said Abe, one of the visitor of Sunday Market. Albeit not being coherently executed, Sunday Market still became the platform for creative business owners to show their unique products.